Reason #1: Bad Timing
If your home didn’t sell after several months on the market, timing could’ve been a factor. Markets are driven by the law of supply and demand, and real estate is no exception.
When demand outpaces supply, it’s considered a seller’s market and homes get snapped up quickly. In a buyer’s market, however, there are more homes for sale than active buyers. This can cause homes to sell for less money and to sit on the market for a longer period of time before receiving an offer.
Now What?
In most cases, buyers can be motivated to act with a combination of improvements, incentives, and pricing. If you suspect timing played a role in your inability to sell, consult with a knowledgeable real estate agent. We can estimate how long a home like yours should take to sell given current market conditions.
Reason #2: Ineffective Marketing
Did your home get a steady stream of showings when it was on the market? If not, you may need to try a new promotional strategy.
Take a look at your listing description and photos. A clear description and high-quality photos are crucial. Many buyers use these to decide whether or not to visit your home. Another factor to consider is whether your listing reached the right audience. Some properties require a more robust marketing approach to be found by the most interested buyers.
Now What?
If you suspect ineffective marketing, consider turning to a skilled professional with a proven approach. We employ the latest technologies to seed the marketplace, optimize for search engine placement, and position your home for the best possible impression right out of the gate.
Want to learn more? View our complete Property Marketing Plan.
Reason #3: Poor Impression
If your property received a lot of foot traffic but no offers, you may need to examine the impression you made on buyers who visited your property.
Start with your home’s structure and systems. Are there any “red flags” that could’ve scared away buyers, such as large cracks in the foundation or water stains on the ceiling? What about neglected maintenance and repairs? Finally, was your home properly prepped to maximize its appeal? A clean and decluttered space helps buyers more easily picture themselves living in your home.
Now What?
When we take on a new listing, we always walk through it with the homeowner and point out any steps that should be taken to boost its sales potential. In some cases, we will recommend that you utilize staging techniques that are shown to help homes sell faster and for more money. We can help you determine the appropriate budget and effort required to get your home sold.
Reason #4: Price Is Too High
It’s possible your home’s original asking price was set using sales data from before a market shift. But regardless of the economic climate, pricing a home is always tricky because so many factors can impact how much buyers are willing to pay.
Many homeowners are reluctant to drop their listing price. But the reality is, buyers may not seriously consider your property if they think your home is overpriced. If your home sat on the market for months without an offer, then chances are good that your asking price needs to be reevaluated.
Now What?
If you aren’t in a rush to sell, adjustments to timing or marketing may bring in a new pool of potential buyers. And repairs, upgrades, and staging can increase the perceived value of your home, which may be enough to bring a buyer to the table at your original list price.
However, if you need to sell quickly, or you’ve already exhausted those options, a price reduction may be necessary to get your home the attention it needs. We can help you determine a realistic asking price given today’s market conditions.
Reason #5: You Hired the Wrong Agent (Or No Agent At All)
If you suspect that your previous real estate agent didn’t do enough—or used the wrong approach—to sell your home, you’re not alone. Many sellers whose listings languish until they expire or are withdrawn feel this way.
Or, perhaps you chose not to hire a listing agent at all and have been trying to sell your home yourself. That can be an equally frustrating experience—and research shows it can actually cost you time and money in the long run.
Now What?
If either of those scenarios sounds familiar, we should talk. By now, you owe yourself more than the status quo when it comes to your real estate representation. Our multi-step Property Marketing Plan can help you sell your home for the most money possible, and in the process reconnect you with the excitement you originally felt upon first listing. It’s time for a new agent, new marketing, new buyers, and most of all… new possibilities.
Ready to Make a Move?
Laura Hooks
BRE# 02084495
Homes for Heroes Realtor
Divorce Real Estate Specialist
Seniors Real Estate Specialist
Are you in your ideal home?
Ready to sell your home and maximize its sale price?
You’ve made your decision. It’s time to sell. You’re ready to move up to a home that provides you with the extra space and amenities to host your family and friends. While this decision is exciting, you know that to get the maximum sale price within a reasonable timeline, you want to have the right strategy in place.
You see, selling a large asset like a home can feel overwhelming. How do you prepare your home? How do you price? Will you be able to secure the equity you need to fund your next chapter?
Without expert guidance and a strategic plan, you can easily find yourself settling for less than you deserve.
I can help.
When it comes to real estate, every agent has access to the same tools and resources. We can all provide home valuations, a list of buyers waiting to buy, and a rolodex of investors with cash
so you can sell "As Is" instead of fixing it up to sell.
The problem is, not every agent has the market knowledge and willingness to walk you through every stage of the process so you feel confident in the decisions you’re making.
The difference between them and me is service, competence, and the desire to help you execute a seamless home sale.
I do things differently. I am a full-time Realtor—not just a part-time agent. When you hire me, you get comprehensive guidance. I get to know your unique goals and timeline, and then build my strategy to accommodate. Rest assured, responsiveness and resourcefulness are at the core of everything I do. Real estate transactions can come with all sorts of challenges, but that’s where I step in.
With my strategic marketing plan and step-by-step guidance, we’ll get your home prepared and priced to attract high-quality buyers. And when it comes to negotiations, I’ll be right there to help you evaluate the pros and cons of each offer and negotiate the price and terms so you get exactly what you deserve: the highest possible price in the fewest days on market.
Call Me Today for Your Initial 20-Minute Consultation → 760-443-4660
We’ll discuss your goals and how I work with clients. If it’s a good fit for you, then we can talk about our next steps. I look forward to hearing from you.
Call Today → 760-443-4660
It’s A Good Life!
CA BRE# 02084495
SoCalLivingwithLaura
Carlsbad, CA 92008
United States