Property Marketing Plan

Campaign Goals

The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:

  • Selling your home at or above market value

  • Achieving the sale within your preferences for timing


The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.


The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.

Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.

Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.

Calls to Action

Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:

  • Schedule a Tour
    Viewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
  • Ask a Question
    Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
  • Learn More
    Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.

We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:

  • Number of Listing Ads Views
  • Number of Landing Page Views
  • Number of Listing Inquiries
  • Number of Showings

Our full-service marketing may include the following creative to use in our marketing campaign for your home:

  • Professional Photography

  • Full Property Tour Video

  • Highlight-Feature Social Posts

  • Marketing Narratives Written for Landing Pages, MLS & Syndication

  • Featured Property Landing Page

  • Facebook Creative (Copy, Design & Video)

  • Instagram Creative (Copy, Design & Video)

  • YouTube Creative (Copy & Video)

  • Mobile-friendly Creative


Your home may be marketed on the following platforms:


Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.


YouTube Ad Campaign to Active Real Estate Searchers

Facebook Ad Campaign to Real Estate Interested

Instagram Ad Campaign to Real Estate Interested

Google Display Ads to Active Real Estate Searchers

New Listing Email Announcement to Email List

Listing Posted in Multiple Listing Service (MLS)

Listing Syndicated to Popular Home Search Sites

Once at Start

Sign Posted in Front Yard

Property Landing Page Published to Website

Property Tour Video Added to YouTube Channel

Postcard Mail Drop

Agent Door Knocking with Printed Flyer


Photos & Videos Posted to Facebook Business Page

Photos & Videos Posted to Instagram Business Account

Metrics Evaluation & Campaign Adjustments


Open House Campaign & Event

Agent Feedback Report from Buyer Tours

Postcard Mail Drop

Agent Door Knocking with Printed Flyer

Laura Hooks

Want to List Your House Now?

Laura Hooks

BRE# 02084495
Homes for Heroes Realtor
Divorce Real Estate Specialist
Seniors Real Estate Specialist

Are you in your ideal home?
Ready to sell your home and maximize its sale price?

You’ve made your decision. It’s time to sell. You’re ready to move up to a home that provides you with the extra space and amenities to host your family and friends. While this decision is exciting, you know that to get the maximum sale price within a reasonable timeline, you want to have the right strategy in place.

You see, selling a large asset like a home can feel overwhelming. How do you prepare your home? How do you price? Will you be able to secure the equity you need to fund your next chapter?

Without expert guidance and a strategic plan, you can easily find yourself settling for less than you deserve.

I can help.

When it comes to real estate, every agent has access to the same tools and resources. We can all provide home valuations, a list of buyers waiting to buy, and a rolodex of investors with cash
so you can sell "As Is" instead of fixing it up to sell.

The problem is, not every agent has the market knowledge and willingness to walk you through every stage of the process so you feel confident in the decisions you’re making.

The difference between them and me is service, competence, and the desire to help you execute a seamless home sale.

I do things differently. I am a full-time Realtor—not just a part-time agent. When you hire me, you get comprehensive guidance. I get to know your unique goals and timeline, and then build my strategy to accommodate. Rest assured, responsiveness and resourcefulness are at the core of everything I do. Real estate transactions can come with all sorts of challenges, but that’s where I step in.

With my strategic marketing plan and step-by-step guidance, we’ll get your home prepared and priced to attract high-quality buyers. And when it comes to negotiations, I’ll be right there to help you evaluate the pros and cons of each offer and negotiate the price and terms so you get exactly what you deserve: the highest possible price in the fewest days on market.

Call Me Today for Your Initial 20-Minute Consultation → 760-443-4660

We’ll discuss your goals and how I work with clients. If it’s a good fit for you, then we can talk about our next steps. I look forward to hearing from you.

Call Today → 760-443-4660

It’s A Good Life!
CA BRE# 02084495

Big Block Realty, Inc.

5865 Avenida Encinias #141
Carlsbad, CA 92008
United States
(760) 443-4660